OUCH! IS A SUGAR-FREE BUBBLE GUM MADE BY THE WR. WRIGLEY JR. COMPANY UNDER THE HUBBA BUBBA BRAND NAME. THIS REDESIGN BY ZONUM WAS DONE FOR A SCHOOL PROJECT BACK IN 2018. THE PACKAGE IS MADE OF RECYCLED CARTONS INSTEAD OF THE ICONIC METAL MATERIAL. EACH STICK OF GUM IS DESIGNED TO BE WRAPPED WITH A SHINY MATERIAL.